“Imported enamelware comes from Indonesia; the glasses are from Brazil. The frying pans are made in Ghana.”

Adjoa Dwamena gauges consumer demand to adjust her international inventory. She sells goods for a range of prices to customers who often travel long distances. “Many come from the village to buy and then return home and sell the goods,” she explains.

A married woman with two children, Adjoa began running her father’s housewares shop after she completed secretarial school. She plans to open a second shop in another city.